{"product_id":"american-crew-boost-powder-20g","title":"American Crew Boost Powder 20g","description":"\u003cp\u003eA lightweight powder that grabs fine or thinning hair and makes it stand up without the crunch of traditional volumiser. American Crew's version sits invisible on the scalp, absorbing oil as it works, so the texture feels like hair that's just been cut, not hair that's been treated.\u003c\/p\u003e\u003cp\u003eDust it through damp or dry hair with the applicator, work it in with your fingers, then blow-dry if you're doing the whole thing. Twenty grams lasts a few months if you're not going heavy-handed. Skip this if you prefer matte clay or paste — it's the powder option, not the texture option.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":57391491318137,"sku":"V281997","price":23.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/american-crew-boost-powder-20g","provider":"Checkout Beauty","version":"1.0","type":"link"}