{"product_id":"fudge-clean-blonde-damage-rewind-violet-toning-shampoo-1000ml","title":"Fudge Clean Blonde Damage Rewind Violet Toning Shampoo 1000ml","description":"\u003cp\u003eViolet pigment deposits straight into the shampoo base, so it tones blonde as it cleanses. Fudge pitches this at yellowed or brassy hair — the stuff that's been through bleach, or sun, or both — and the payoff is noticeably cooler within a wash or two.\u003c\/p\u003e\u003cp\u003e1000ml bottle, which means it lasts. Use it twice a week if you're trying to shift warmth fast; once weekly is maintenance. Fair warning: leave it on too long and you'll get a faint purple cast that takes a few clarifying shampoos to shift.\u003c\/p\u003e","brand":"Fudge","offers":[{"title":"Default Title","offer_id":57391501312377,"sku":"P411615","price":33.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/fudge-clean-blonde-damage-rewind-violet-toning-shampoo-1000ml","provider":"Checkout Beauty","version":"1.0","type":"link"}