{"product_id":"goldwell-elumen-high-performance-gb-all-oxidant-free-long-lasting-hair-color-200ml-pure-brown-gold","title":"Goldwell Elumen High-Performance GB@ALL Oxidant Free Long Lasting Hair Color 200ml - Pure Brown Gold","description":"\u003cp\u003eA semi-permanent colour that skips oxidant altogether — no ammonia, no hydrogen peroxide, just pigment and conditioning resin sinking straight into the cortex. Pure Brown Gold is a warm, dimensional brown that lasts around 24 shampoos before fading gracefully.\u003c\/p\u003e\u003cp\u003e200ml mixes 1:2 with the Elumen Mixing Ratio (sold separately). Apply to clean, towel-dried hair, leave 20 minutes, rinse with cool water. Works on pre-lightened or naturally darker hair; on blonde it'll read as a tinted gloss rather than solid colour.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57391888859513,"sku":"N3273212","price":31.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/goldwell-elumen-high-performance-gb-all-oxidant-free-long-lasting-hair-color-200ml-pure-brown-gold","provider":"Checkout Beauty","version":"1.0","type":"link"}