{"product_id":"goldwell-elumen-high-performance-kb-7-oxidant-free-long-lasting-hair-color-200ml-light-copper-brown","title":"Goldwell Elumen High-Performance KB@7 Oxidant Free Long Lasting Hair Color 200ml - Light Copper Brown","description":"\u003cp\u003eNo ammonia, no peroxide, no oxidant — Elumen is a colour system built on a different chemistry altogether. Light copper brown sits somewhere between warm chestnut and burnished bronze, and it deposits on the hair shaft without stripping or lifting. Colour sits truer, stays richer, and doesn't fade to dull the way traditional dyes do after a few weeks.\u003c\/p\u003e\u003cp\u003eMix with the Elumen activator, apply to clean damp hair, and leave for 20 to 30 minutes depending on how deep you want to go. The result is a soft, glossy finish that reads expensive — the kind of colour you'd pay salon prices to maintain. Works on pre-lightened, previously coloured, or natural hair.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57392133833081,"sku":"N2005211","price":31.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/goldwell-elumen-high-performance-kb-7-oxidant-free-long-lasting-hair-color-200ml-light-copper-brown","provider":"Checkout Beauty","version":"1.0","type":"link"}