{"product_id":"goldwell-elumen-oxidant-free-long-lasting-hair-color-200ml-nn-7","title":"Goldwell Elumen Oxidant Free Long Lasting Hair Color 200ml - NN@7","description":"\u003cp\u003eOxidant-free colour that doesn't rely on ammonia or peroxide to work — Elumen uses a pH-reactive system instead, so the pigment locks into the cortex without the usual damage trade-off. NN@7 is a natural blonde, and the formula sits somewhere between a demi and semi-permanent, lasting through roughly 24 shampoos before it softens.\u003c\/p\u003e\u003cp\u003e200ml bottle. Apply to clean, towel-dried hair and process for 20 minutes. Good if you've got blonde that's fading or you want a deposit without lifting — skip it if you need to lighten dark hair.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57391899279737,"sku":"Z307431","price":29.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/goldwell-elumen-oxidant-free-long-lasting-hair-color-200ml-nn-7","provider":"Checkout Beauty","version":"1.0","type":"link"}