{"product_id":"intercosmo-voila-3c-intense-60ml-10-2-silver-ice","title":"Intercosmo Voilà 3C Intense 60ml - 10.2 Silver Ice","description":"\u003cp\u003eSilver Ice is a pale, cool blonde — the shade you'd ask for if you wanted your highlights to look intentional rather than brassy. Voilà 3C Intense is a demi-permanent colour, so it sits on the hair without the commitment of permanent dye, and fades gradually over four to six weeks rather than turning orange on the way out.\u003c\/p\u003e\u003cp\u003e60ml covers roots or a refresh on mid-length hair. Mix with the developer (not included), apply to damp hair, leave for 20 to 30 minutes depending on how pale you want it, then rinse. Good for keeping cool tones in place between salon visits or testing a shade before you commit to it long-term.\u003c\/p\u003e","brand":"Intercosmo","offers":[{"title":"Default Title","offer_id":57391529984377,"sku":"T624276","price":4.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/intercosmo-voila-3c-intense-60ml-10-2-silver-ice","provider":"Checkout Beauty","version":"1.0","type":"link"}