{"product_id":"intercosmo-voila-intense-hair-color-60ml-10-23-platinum-beige-blonde","title":"Intercosmo Voila Intense Hair Color 60ml - 10.23 Platinum Beige Blonde","description":"\u003cp\u003e10.23 is pale platinum with a warm beige undertone — the blonde that reads expensive rather than brassy. Voila Intense is a semi-permanent colour that sits on bleached or very light hair, so it's a toner-adjacent product: deposit without the harsh lift.\u003c\/p\u003e\u003cp\u003e60ml tube covers shoulder-length hair once; longer or thicker needs a second box. Leave on for 20–30 minutes depending on how pale you want the result. Good for refreshing faded blonde or shifting yellow cast without another round of bleach.\u003c\/p\u003e","brand":"Intercosmo","offers":[{"title":"Default Title","offer_id":57392365240697,"sku":"P981232","price":4.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/intercosmo-voila-intense-hair-color-60ml-10-23-platinum-beige-blonde","provider":"Checkout Beauty","version":"1.0","type":"link"}