{"product_id":"proclere-blue-frosting-silverising-shampoo-250ml","title":"Proclere Blue Frosting Silverising Shampoo 250ml","description":"\u003cp\u003ePurple shampoo that actually works, without the brass-killing harshness. Blue Frosting sits lighter than most toners — it neutralises warm tones in grey, blonde, and silver hair without building up or turning hair ashy.\u003c\/p\u003e\u003cp\u003e250ml pump bottle. Use once or twice a week depending on how much brassing you're fighting; daily use will flatten silver and blonde to a dull grey. Follow with conditioner, because purple shampoo is still shampoo.\u003c\/p\u003e","brand":"Proclere","offers":[{"title":"Default Title","offer_id":57391993684345,"sku":"N5908214","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/proclere-blue-frosting-silverising-shampoo-250ml","provider":"Checkout Beauty","version":"1.0","type":"link"}