{"product_id":"schwarzkopf-igora-color-10-permanent-hair-colour-cream-60ml-5-12-light-brown","title":"Schwarzkopf Igora Color 10 Permanent Hair Colour Cream 60ml - 5-12 Light Brown","description":"\u003cp\u003e5-12 is a light brown with ash-cool undertones — the shade that sits between golden and grey without tipping into either. Igora Color 10 is a permanent cream, so it holds that tone through multiple shampoos; the ash doesn't fade to brassy orange like semi-permanent dyes tend to.\u003c\/p\u003e\u003cp\u003e60ml tube covers shoulder-length hair once; longer or thicker hair needs two. Mix with the developer (bought separately), apply section by section, leave for 35–45 minutes depending on how dark your starting point is. The cream stays put — no dripping, easy to apply at home without someone helping you reach the back.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":57392089563513,"sku":"V221604","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/schwarzkopf-igora-color-10-permanent-hair-colour-cream-60ml-5-12-light-brown","provider":"Checkout Beauty","version":"1.0","type":"link"}