{"product_id":"schwarzkopf-igora-color-10-permanent-hair-colour-cream-60ml-7-12","title":"Schwarzkopf Igora Color 10 Permanent Hair Colour Cream 60ml - 7-12","description":"\u003cp\u003e7-12 is a pale ash blonde — the kind that reads cool without veering into platinum or surgery-room white. Igora Color 10 is the permanent cream that sits between professional and at-home: pigment-rich enough to cover greys, creamy enough to apply without a second person holding a mirror.\u003c\/p\u003e\u003cp\u003e60ml tube mixed with 60ml developer (buy separately). Leave in for 35-45 minutes depending on how dark your starting point is. The result lasts until the regrowth, not fading to orange mid-summer.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":57392307700089,"sku":"I036186","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/schwarzkopf-igora-color-10-permanent-hair-colour-cream-60ml-7-12","provider":"Checkout Beauty","version":"1.0","type":"link"}