{"product_id":"schwarzkopf-igora-royal-absolutes-anti-age-permanent-color-creme-60ml-8-50","title":"Schwarzkopf Igora Royal Absolutes Anti-Age Permanent Color Creme 60ml - 8-50","description":"\u003cp\u003eA permanent colour built to handle mid-life hair — the kind that's lost density and needs the shine back. 8-50 is a light blonde with warm, reddish undertones; the anti-age part means the formula deposits more pigment into the hair shaft, so the colour sits richer and lasts longer than standard permanent dyes.\u003c\/p\u003e\u003cp\u003e60ml tube, mixed 1:2 with developer. Leave on for 35–45 minutes depending on how stubborn your greys are. The result is a satin finish, not brassy, which matters when your hair's already dealing with breakage from previous colour.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":57392146153849,"sku":"P421228","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/schwarzkopf-igora-royal-absolutes-anti-age-permanent-color-creme-60ml-8-50","provider":"Checkout Beauty","version":"1.0","type":"link"}