{"product_id":"schwarzkopf-igora-royal-permanent-color-creme-60ml-8-0","title":"Schwarzkopf Igora Royal Permanent Color Creme 60ml - 8-0","description":"\u003cp\u003e8-0 is a light natural blonde — no red, no ash, just straightforward pale gold. Igora Royal's permanent creme takes it on in one application, locks the tone in, and leaves hair glossy rather than stripped. The ammonia-based developer lifts existing colour; the conditioning creme base keeps porosity level so you don't end up with straw.\u003c\/p\u003e\u003cp\u003eMix with the Igora developer (20 or 40 vol depending on how dark you're starting from), apply section by section, process for 35 to 45 minutes. Strand test first if you've bleached before — this isn't a lightener on its own, so pale hair that's already fragile won't thank you for it.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":57391579234681,"sku":"N473546","price":12.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/www.checkoutbeauty.com\/products\/schwarzkopf-igora-royal-permanent-color-creme-60ml-8-0","provider":"Checkout Beauty","version":"1.0","type":"link"}