Posted by Sam Ball
on February 15, 2025
The ‘Clean Girl’ aesthetic is taking over TikTok, Instagram, and Pinterest—think fresh, dewy skin, fluffy brows, and a barely-there makeup look that screams effortless beauty. If you love minimal, polished beauty with a hint of glow, this trend is for you!
In this guide, we’ll break down the must-have products to achieve the Clean Girl look—no filter needed.
What is the Clean Girl Aesthetic?
If you’ve seen Hailey Bieber’s glowing complexion or Zendaya’s effortlessly chic beauty moments, you’ve witnessed Clean Girl energy. This trend is all about healthy skin, natural-looking makeup, and sleek, simple hairstyles.
Fresh, glowing skin (hydrated, but never oily)
Soft, fluffy brows (not too sculpted or defined)
Lightweight, natural makeup (tinted moisturiser, cream blush, and glossy lips)
Minimalist hairstyles (sleek buns, waves, or claw clips)
Step 1: Skincare First! A Radiant Base is Key
The Clean Girl look starts with glowing, healthy skin. Forget cakey foundation—this trend is all about hydration and radiance.
Must-Have Skincare Essentials:
- Gentle Cleanser – Removes excess oil & preps skin for makeup.
- Hydrating Serum – Look for hyaluronic acid to plump and hydrate.
- Lightweight Moisturiser – A gel or water-based formula keeps skin fresh, not greasy.
- Glowy SPF – A dewy sunscreen protects while adding a natural glow.
💡 Product Pick: Try Clinique Moisture Surge 100H Hydrator Aloe Bio-Ferment Gel Cream for an instant hydration boost!
Step 2: Minimal Makeup, Maximum Glow
This look is about enhancing your features, not covering them up. Ditch heavy foundations and opt for lightweight, skin-enhancing products instead.
The Clean Girl Makeup Routine:
Tinted Moisturiser or Skin Tint – Evens out skin while keeping it natural.
Cream Blush – A pop of rosy colour for a fresh-faced look.
Brow Gel – Feathered, fluffy brows are a must!
Dewy Highlighter – Tap onto cheekbones for that natural glow.
Glossy Lips – Sheer lip oils or balms for a hydrated pout.
💡 Product Pick: Get the perfect no-makeup makeup look with Charlotte Tilbury Airbrush Flawless Stays All Day 4 Neutral Foundation 30ml
Step 3: The Hair & Fragrance Finishing Touches
A true Clean Girl never forgets the final details—sleek, effortless hair and a fresh, airy fragrance complete the vibe.
For Hair:
- A sleek bun or claw-clip updo keeps things effortless.
- Use hair oil for frizz-free, glossy locks.
For Fragrance:
- Opt for light, fresh scents with floral, musky, or citrus notes.
💡 Product Pick: Try Marc Jacobs Daisy Eau de Toilette 100ml for an all-day fresh scent!
Ready to Elevate Your Clean Girl Routine?
You don’t need a million products—just the right ones! Shop Checkout Beauty for the best skincare, makeup, and beauty essentials to perfect your effortless glow.
