🔒 100% Authentic Goldwell – sourced from authorised distributors, backed by our Money Back Guarantee.
A semi-permanent colour that skips oxidant altogether — no ammonia, no hydrogen peroxide, just pigment and conditioning resin sinking straight into the cortex. Pure Brown Gold is a warm, dimensional brown that lasts around 24 shampoos before fading gracefully.
200ml mixes 1:2 with the Elumen Mixing Ratio (sold separately). Apply to clean, towel-dried hair, leave 20 minutes, rinse with cool water. Works on pre-lightened or naturally darker hair; on blonde it'll read as a tinted gloss rather than solid colour.
UK
• Royal Mail 48h – £3.50
• Royal Mail 48h (Free on orders £65+)
• Royal Mail 24h – £4.63
• Royal Mail Next Day (Signed) – £5.19
Europe
• Standard (2–11 business days) – £14.99
International
• Standard (3–17 business days) – £23.99
USA
- Temporary price - due to current custom taxes unfortanelty we have to raise delivery prices to USA - $80
We aim to dispatch 2/3 working days depending on when you order. International customers are responsible for any taxes or duties.
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
