🔒 100% Authentic Shu Uemura – sourced from authorised distributors, backed by our Money Back Guarantee.
guaranteed
24 hours
delivery
returns
A matte yellow eyeliner that sits flat on the lid without any shimmer or sheen — the kind of pigment that doesn't apologise for the colour choice. 31 Yellow is bold enough for graphic liner or soft enough for a wash of colour along the upper lash if you only want the hint of it.
The pencil applies smooth, sets within seconds, and doesn't budge or smudge through the day. 1.2g, slim enough to sharpen to a point for precision or twist into a soft edge for diffusion.
UK
• Royal Mail 48h – £3.50
• Royal Mail 48h (Free on orders £65+)
• Royal Mail 24h – £4.63
• Royal Mail Next Day (Signed) – £5.19
Europe
• Standard (2–11 business days) – £14.99
International
• Standard (3–17 business days) – £23.99
USA
- Temporary price - due to current custom taxes unfortanelty we have to raise delivery prices to USA - $80
We aim to dispatch 2/3 working days depending on when you order. International customers are responsible for any taxes or duties.
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
The brands you love, without the markup
Always genuine
Every product is 100% authentic, sourced from authorised UK distributors. Never a fake, never a grey-market gamble.
Better value
We buy smart and pass it on, the same brands you know for less than the department store counter.
Fast and tracked
Dispatched within 24 hours and delivered free across the UK this September, with full tracking.
